If you google escort services, more than 2,5 million results are displayed. Including the page "Girls of Paradise“Where lascivious-looking, half-naked women loll around and offer their services. At first glance a platform like many others. The visitors are only one click away from the alleged “paradise” of the online world of women. At least that's what they believe.

Because as soon as the website visitor decides in favor of a woman and wants to make contact, he gets to see the cruel truth: Immediately after making contact, the terrifying fate of the escort ladies is announced. You can see bruises, disfigurements and desperation of the female victims, most of whom were abducted, raped and forced into prostitution at a young age and most recently murdered by suitors.

Behind “Girls of Paradise” is a shock campaign by the French human rights organization “Le Movement du Nid”And the agency McCann Paris. The award-winning campaign wanted to give the abused victims a voice and thus make suitors aware of the daunting everyday prostitution. "The point of this campaign is to uncover the truth behind this system, to show that the prostitution environment is violent and that customers are complicit and sometimes even directly responsible for this violence," said Riccardo Fregoso, McCann Paris, Executive Creative Director to the W&V. With this touching awareness campaign, a difficult topic is set in motion that was often hushed up in the past. The organization wants to wake up the public and set an example.

Girls Of Paradise - Case Study Global
Girls Of Paradise - Case Study Global

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"Dravens Tales from the Crypt" has been enchanting for over 15 years with a tasteless mixture of humor, serious journalism - for current events and unbalanced press reporting politics - and zombies, garnished with lots of art, entertainment and punk rock. Draven has turned his hobby into a popular brand that cannot be classified.

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